As fast fashion becomes more prominent in our daily lives and everybody simply must have the latest celeb-worn item in their ever-expanding closets, we at AFF HQ want to slow things down a little.
We’re talking about sustainability in our industry.
As it becomes an increasingly topical conversation – Vogue Australia recently appointed a sustainability editor-at-large, Clare Press, to address this discussion alone – designers right here in South Australia are doing their part in leading the way forward.
Below is a small handful of the many sustainable brands you should check out (sooner rather than later).
Not compromising on style or quality was important for Anny Duff of GOOD STUDIOS.
The former Art Director, who believes in “treading this earth lightly”, has designed her collection using a range of hemp linens and hemp organic cotton blends that are not only fantastic to wear, but also more rewarding for the environment than flax.
Drawing inspiration from natural tones of the environment, her line features capsule pieces that she wants customers to keep and wear for years to come. And when you feel the quality, you know this is a piece to hold on to.
On top of the products themselves, Anny also ensures ethical working conditions and practices from all her manufacturers. And all GOOD STUDIOS packaging is biodegradable!
After winning the Premier’s Design Award at the 2015 Adelaide Fashion Festival, autark’s founder and head designer, Sophia McMahon, wanted to slow down the process of fashion – to two collections a year, to be exact.
Using 100% natural fibres, silks, cottons and linens, each piece is constructed locally in Adelaide with an aim to minimise wastage and ensure each garment is ethically and fairly produced.
It’s about quality over quantity, innovation and fascination, and adding your own individual twist!
Renowned and respected bridal house Calèche launched their sustainable bridal collection, Natural Beauty, at last year’s Adelaide Fashion Festival.
The 12-piece collection was made in South Australia using certified ethical fabrics drawing on either organic or recycled materials including hemp, bamboo cotton jersey and cloth produced from recycled plastic bottles.
For an added value, many of the looks were separates – that is tops and skirts – to allow them to be worn again after the wedding, prolonging the lifespan of a garment that traditionally has only one wear.
Although now based in Northcote, Vege Threads began in Adelaide with an aim to create ‘long lasting, practical yet beautifully designed garments.’
Manufactured entirely in Australia, the Vege Threads collection uses 100% plant dyed fabrics for their basics, locally knitted and dyed Merino wool, ECONYL fibres for swimwear (made of recycled post-consumer waste like fishing nets) and intimates from dead stock and end rolls fabric which limits waste.
Vege Threads are also members of 1% for the Planet, meaning they donate profits back to environmental projects around the globe.
As a runway model and designer, Katya Komarova knows the industry inside-out. It’s her love and respect for the world around her that has lead her namesake brand to opt for considerate production methods.
Katya Komarova is one of the few Australian labels who use vegetable dye to tan their leather, as opposed to standard dyes, because it means the leather has no chemicals in it.
Her handbags are also stitch-free, so it can be produced locally, and the leather can be reused if it were ever needed.