Vintage fashion, sustainable Australian brands and re-purposed dead stock walked the runway in an incredible showcase of SLOW Fashion presented by Karl Chehade.
Styled by the incredible fashion editor of Vogue Australia, Philippa (Pip) Moroney, the runway was pieced together by the South Australian team of Anny Duff (Good Studios), Natalie Ivanov (Re-Swim Club) and Emily Sheahan (The Commons, ex-SWOP).
Pip was delighted to work with the SLOW team as part of the 2018 Adelaide Fashion Festival presented by Mercedes-Benz Adelaide & Unley.
“The best part was working on something that felt really important,” she says.
“I really believe in what these girls are doing and I think it’s important to highlight what our impact is on the world and what we can do no matter how small it is.
“It’s an amazing talking point to get more of the conversations going about it.
“Also, it’s a special show in that it’s unlike any other runway where we are showing beautiful garments that you can buy straight up – there is so much more to it.”
She had particular fun styling the vintage wares found at op shops around the world.
“The vintage section was my favourite – I love vintage fashion and trying to put together these looks, the girls pulled together amazing pieces – incredible international brands and I had the pleasure of putting it together which was the easy part.”
The runway was prefaced with an introduction by the fabulous sustainability editor-at-large of Vogue Australia, Clare Press, who also has a podcast about sustainability.
She thought the festival was leading the way for other fashion weeks around the world.
“I’m obsessed with sustainability – I’m obviously a sustainability editor [for Vogue Australia] – but in my line of work you rarely see vintage on a runway, in fact I’m trying to think if I’ve ever seen it,” she says.
“And certainly you don’t see op shop stuff on a runway, maybe in a community town hall but to see op shop re-purposed, restyled on a fashion festival runway and styled by a Vogue editor, Pip Moroney, and presented in that incredibly cosmopolitan, sophisticated way was really a significant moment globally.”
Clare told us she’d never seen anything like it around the world.
“I tell you what it means – everyone internationally is going to look at Adelaide and think ‘God, they did it first’.”
And the fact the runway was paired with a three-course ethical meal prepared by Tasting Australia festival director Simon Bryant added another level to the show.
“Sustainability isn’t just in fashion,” she says.
“And food was actually the leader in this, and so putting the two together – food and fashion – two very delightful passions that you can really get behind and celebrate but then to have a bit of a political message behind it which is about being ecologically aware and understanding that we need to look after mother earth is gorgeous.
“I think it’s such a special event!”